Brian Eyler

Goober is a combination of peanut butter and jelly within a single jar and possibly the first such combination of its type.

It is sold in North America and is named after the North American slang name for the peanut. Goober is marketed towards children and was introduced in 1968 by The J.M. Smucker Company under the Smucker’s brand. It consists of alternating vertical stripes of peanut butter and either grape or strawberry flavored fruit preserves.

At least one “store brand” variant is available, sold by Kroger under their name, the Ralphs brand name and as Yipes! Stripes! under Kroger’s Disney Magic Selections label.

go go goober!